Most teaser campaigns fail because they overestimate audience interest. Audiences aren’t waiting for your announcement. They’re deciding in seconds whether your content deserves their attention.
Tag Archives: Content marketing
Why Follower Count Is the Most Overrated Social Media Metric
Follower numbers are a vanity metric. A large audience means very little if that audience isn’t paying attention, engaging with your content, or ultimately helping you achieve your business goals.
Instagram Posts Have Come to Google Search – But How Can Brands Capitalise on the Update?
Learn how to optimise your Instagram content and profile to boost visibility in Google Search following Instagram’s latest update.
What Are Content Pillars and How to Use Them in Your Marketing Strategy
Discover what content pillars are and how to use them in your marketing strategy.
How to Nail the Three C’s of Content Marketing
Discover the three C’s of content marketing and why nailing them will benefit your business.
Blogs vs. Social Media vs. Email: Pros and Cons for Marketing
Discover the pros and cons of blogs, social media and email.
Helen Northern | Content Marketing and Copywriting 