https://helennorthern.com/2026/06/16/why-follower-count-is-the-most-overrated-social-media-metric/Helen Northern | Content Marketing and Copywritingen-gb2026-06-16T11:57:53+00:00Why Follower Count Is the Most Overrated Social Media MetricContent marketing, social media, blogs, marketing strategy, marketing, digital-marketing, business, social media metrics, social media followers, follower count, engagement rate, click through rate, shareshttps://helennorthern.com/wp-content/uploads/2026/06/helen-northern-my-preferred-metric.png?w=150